not sure what this is all about???.....Its the news that AR Rahman is signed as the brand ambassdor for World Space Radio. So what's the new(s) about this is what even I thought!!!!..just another multi million dollar deal...I thought...:-)
But then on seeing the ad bit on TV, I was impressed..if I should cut short the expression....It was so synonymous with what ARR is all about...rarely does a brand and its ambassdor gel well with the central theme of the AD.
The AD goes something like this....ARR is seen to be walking towards the camera and poses some probing questions like "what is music??"...and stuff...and a montage of visuals brush our senses...with some inquisitive music to aid it....and ARR suggests a way to realise the music in everybody..that is through World Space Radio....
I felt it was a wonderfully and aesthetically made ad campaign....
World Space has hit a jackpot with this campaign and they would surely reap the benefits for this....
:-)
Sunday, July 09, 2006
Corporate - A movie review
Saw Page 3 and was completely impressed by this technician called Madhur Bhandarkar...and decided that day that I will keep a tab on this guy's movies...and here I am with the review of his next offering CORPORATE.....and you know why I like this guy's movies??? its just because he strips the hell out of reality and shows the world in its bad gory...and I have always adored people who make realistic movies...and without a choice I have started liking these Madhur Bandarkar movies.....:-)
He is on target the second time around as well...albeit this time with a different story board....
The story is about corporate bigwigs - two in number....who want to outnumber one another in the number game called profit and thats the bottomline and they are ready to goto any extent to get their numbers intact...and what it does to a passive onlooker and her life....
Business people, though not publicly would appreciate this movie's realism and I am sure anybody in the business world would have done something or the other as shown in the movie...there is no escapade....as the director has brought almost everything a corporate bigwig would do to keep things moving....
The screenplay was neat and crisp....dialogoues a strong point in the movie...It was a clean movie through out...true to its objective....nothing much to crib about...Madhur Bhandarkar has meant business and has done that to perfection...I wonder what he is upto the third time ????
All the actors...have done their bit...it looks like the director and the story extracts the best out of every actor...and thats true with this movie....even the two office-boys who keep peeping into the story every now and then seem to have done an appreciable job..:-)
Bipasha Basu...excels in her role of a corporate lady....doesn't look one bit the Bipasha we know...credits to the crew for that...removing that big an image out of a supermodel like Bips is a thing in itself...her attire needs a mention...any corporate female would love to slip into any of those ALLEN SOLLY robes....they look awesome....:-) that too on Bipasha!!!!
Rajat Kapoor and all the main characters have done their best and it shows in the movie....If u r a bollywood movie fan...u might find it hard to digest the superlative content the movie has to offer....If u liked Page 3, u definetely are going to have a treat for your senses with CORPORATE....
profitable 2 hours 45 minutes for the maker...he must be smiling all the way to the bankers...is what I predict....so what up for the hat-trick delivery Mr.Madhur Bhandarkar ????
He is on target the second time around as well...albeit this time with a different story board....
The story is about corporate bigwigs - two in number....who want to outnumber one another in the number game called profit and thats the bottomline and they are ready to goto any extent to get their numbers intact...and what it does to a passive onlooker and her life....
Business people, though not publicly would appreciate this movie's realism and I am sure anybody in the business world would have done something or the other as shown in the movie...there is no escapade....as the director has brought almost everything a corporate bigwig would do to keep things moving....
The screenplay was neat and crisp....dialogoues a strong point in the movie...It was a clean movie through out...true to its objective....nothing much to crib about...Madhur Bhandarkar has meant business and has done that to perfection...I wonder what he is upto the third time ????
All the actors...have done their bit...it looks like the director and the story extracts the best out of every actor...and thats true with this movie....even the two office-boys who keep peeping into the story every now and then seem to have done an appreciable job..:-)
Bipasha Basu...excels in her role of a corporate lady....doesn't look one bit the Bipasha we know...credits to the crew for that...removing that big an image out of a supermodel like Bips is a thing in itself...her attire needs a mention...any corporate female would love to slip into any of those ALLEN SOLLY robes....they look awesome....:-) that too on Bipasha!!!!
Rajat Kapoor and all the main characters have done their best and it shows in the movie....If u r a bollywood movie fan...u might find it hard to digest the superlative content the movie has to offer....If u liked Page 3, u definetely are going to have a treat for your senses with CORPORATE....
profitable 2 hours 45 minutes for the maker...he must be smiling all the way to the bankers...is what I predict....so what up for the hat-trick delivery Mr.Madhur Bhandarkar ????
Subscribe to:
Posts (Atom)